Make your café dream a brilliant business with Stellarossa

At Stellarossa, we’ve been creating something special.

The excitement of entrepreneurship and seeing small business owners kick goals, and our genuine passion for the ever-changing café culture, are what form our foundation and make us tick. Our method is to overlay a refined business system on a strong, on-trend café offer, creating businesses in local communities that we can all be proud of.

We’re a community of like-minded entrepreneurs with a vision of a far better way to deliver the benefits of a café franchise system, while still maintaining the integrity and passion that’s integral to the success of any cafe. This is why it’s so important to us that our business owners have the independence and freedom to express themselves in their own business. 


We’re special, and we’re proud of it.

  • We’re in this for the long haul - and we prove it by very deliberately structuring our model with low entry costs and low on-going fees. We’re patient and deliberate, and our aim is to grow with you.
  • Uniquely local cafes – No cookie-cutter approach here. We’re not trying to make local areas fit us. Instead, we take a flexible approach to menu, local fresh produce sourcing, and café design, to best fit your local market. Very un-franchise, huh?
  • A Café Business System – We’ve removed the complexity in establishing your café business. We focus on the things that will make a difference in your market, so you have a lite, robust business to operate and enjoy. ANZ Accreditation also means that obtaining finance should be simpler, and should give you additional piece of mind that Stellarossa is a solid business system.

In a marketplace with numerous café business options, we’re focused on being responsive to the needs of our franchise owners to stand out from the rest. We do this by encouraging open and honest communication within our network at all times, having a proactive approach in all that we do, and constantly investing resources back into the business to continually strengthen the system for the benefit of all.


“Small business isn't for the faint of heart. It's for the brave, the patient & the persistent. It’s for the Overcomer.”


Being a small business owner isn’t easy. If it was, everyone would be doing it! But we aim to give you the tools you need to make it easier, give you every opportunity to achieve success, and make sure you have fun along the way.

A key part of strengthening our business model is welcoming like-minded new franchise owners into our family, who want to get as much out as they put in – perhaps that’s you!



Five things that make a great café business

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We’re passionate about helping entrepreneurs get into the café industry so we’ve bottled just a little of what we know into a short and sweet e-book.

We follow these principles on a daily basis and if you think they're on the money then we'd love to talk about ways we can work together.

Enter your contact details here to get your informative, obligation free e-book via email

How Stellarossa creates community café hotspots.

Coffee at Core

Great coffee is at the core of any great café business – and our customers consistently tell us they love our coffee! Because our focus is on building and growing individual café businesses, we keep coffee at our core by engaging an exceptional coffee roasting supply chain rather than roasting our own. This allows us to focus on the cafes while utilising the specialist knowledge, passion and processes of dedicated roasters, and ensuring transparent, consistent and competitive pricing.

Local & Bespoke

Cafes thrive when they’re truly locals in their community. Our approach encourages engagement with the local community in every possible way. Our menus are flexible and adapted for each local market. Owners are empowered to source fresh food and produce from local suppliers, support local infrastructures through sponsorship and collaboration, and create spaces that easily transform into community hubs for local groups and events.

Café Business System

Underneath it all, we are an excellent café business system. Our proven expertise in site selection, shop construction, buying power, operational training and systems, marketing, and on-going business development support, give you the tools you need to build a strong, successful business that you can be proud of.

Long-term Outlook

Our long-term approach is evident with our low entry costs and low on-going fees. We recognise that start-up is the most challenging phase of any business, and our approach not only recognises it, but does something about it by being patient with our own returns. Your success is our success; and we work with you to achieve your long-term goals while achieving ours in the process also.

Want to know more?
Get in touch and let's have a chat.

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